URGE IS coming soon

Hey, we are building the next billion-dollar candy brand.

We see an opportunity to create sweets with little to no sugar and real functional benefits, such as energy.

Urge was founded by two friends, Omar and Ivan, who saw an opportunity to enhance everyday spaces and moments, from grocery stores to music festivals.

We are building more than a brand or candy.

We are building a community.

Join our list for early access, exclusive samples, and investment opportunities.