Candy that does something · Coming Fall 2026

Finally, candy with a job.

Urge is functional candy - real treats for real messes. Calm when life is loud. Electrolytes when you are cooked. Not a powder. Not a pill. A lollipop you actually want.

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Free samples for waitlist members. No spam. Just drops, samples, and first dibs.

Urge functional lollipops

One list. Free samples. Fall 2026.

Candy or supplement?

Functional candy — starting with lollipops. For raves, run clubs, and regular Tuesdays. Are we candy? Are we a supplement? We’ll find out together.

Free samples for waitlist members. No spam — just drops and first dibs.

Two flavors of “I needed that.”

Same format. Two totally different jobs. Functional candy for raves, run clubs, and regular Tuesdays.

Anti-Stress Lollipops by Urge

Coming Soon - Fall 2026

The quiet one

Anti-Stress Lollipops by Urge

Anti-Stress Lollipop - for when your brain has 47 tabs open and coffee is a bad idea. Quiet candy. Lick and exhale.

$29 · 15-pack · target launch price

Pricing note: These are our current target launch prices for Phase 1. Final pricing may be adjusted slightly before we open full sales based on production, ingredients, and feedback from our waitlist community. You'll always see the locked-in price before you buy.

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Electrolyte Lollipops by Urge

Coming Soon - Fall 2026

The recharge

Electrolyte Lollipops by Urge

Electrolyte Lollipop - for post-10K, festival legs, and “I forgot water but I am still going.” Lick and go.

$29 · 15-pack · target launch price

Pricing note: These are our current target launch prices for Phase 1. Final pricing may be adjusted slightly before we open full sales based on production, ingredients, and feedback from our waitlist community. You'll always see the locked-in price before you buy.

Join the list →

Why a lollipop? Because you will actually eat it.

Powders die in cabinets. Capsules feel like homework. Candy gets finished. That is the whole thesis.

Portable ritual

Pocket. Bag. Desk. No shaker. No sticky bottle. No “I will do it later.”

Real actives

Calm stack or electrolyte stack - ingredients with a job, living inside candy you actually like.

Monk fruit sweet. No crash.

Sweetened with monk fruit. Not a cane-sugar spike. Not a sugar-alcohol plot twist.

Actually enjoyable

If it tastes like medicine, it loses. We started with candy people want - then made it work harder.

Functional candy. Starting with lollipops.

Urge builds pocket-sized rituals for real life: festivals, run clubs, desks, red-eyes, and everything between. Format today is the lollipop — portable, finishable, actually enjoyable.

We partner with a world-class candy manufacturer and brand owner to make it best-in-class. Functional ingredients are sourced with intent from trusted places around the world, then built into candy you’ll actually reach for.

Not a lecture. Not a cabinet powder. Just candy that keeps up with how you actually live.

  • World-class candy partnership — craft first, function with purpose
  • Made for movement culture — raves, run clubs, travel days, and everyday life
  • Two equal heroes — Anti-Stress when your head is loud; Electrolyte when your body is spent
  • Monk fruit sweet — clean finish, no cane-sugar crash story

Anti-Stress Electrolyte Join the list

Two products. Two jobs. Starting with lollipops.

One stick for stress. One stick for sweat. Functional candy for raves, run clubs, and regular Tuesdays.

Anti-Stress Lollipop

When your nervous system is loud

The quiet one. Edge-off candy - not another coffee, not a capsule ritual.

  • 47 tabs open. The kids will not stop. Red-eye in three hours.
  • Mid-deadline. Aisle-5 meltdown. Mid-everything. Quiet, not more stimulation.
  • Come down without checking out. Five minutes ago would have been perfect.

No gummies. No capsules. Just lick and exhale.

Anti-Stress - free samples

Electrolyte Lollipop

When your body is spent

The recharge. Portable electrolytes without the bottle, powder, or sticky sports-drink energy.

  • You just crushed a 10K. Mid-HYROX. Two sets deep at a festival.
  • Sober, still having fun - and not hunting for a powder pack.
  • Sweaty, traveling, or just empty. Minerals, not a chug.

No powder. No bottle. Just lick and go.

Electrolyte - free samples

If you like nerding out, we wrote stuff.

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One list. Free samples for waitlist members. First dibs Fall 2026.

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