Function in a lollipop.

Electrolyte after sweat. Anti-Stress for calm on the go. Real formulas. Monk fruit.

Pre-order Anti-Stress Pre-order Electrolyte
Urge Anti-Stress lollipop with chamomile-led calm blend
Anti-Stress
Urge Electrolyte lollipop with sodium potassium magnesium
Electrolyte

Calling you out

Nearly 1 in 2 of us walk around stressed most days. A lot of us get thirsty after a workout. Or three episodes deep.

Made with

Their ingredients vs ours.

Pick a category people already grab. See what is usually in it next to our formula.

Them

Made with

Sugar, corn syrup, artificial flavor, artificial colors (Red 40, Yellow 5, Blue 1), carnauba wax.

Us

Made with

Chamomile-led calm blend, magnesium, zinc. Monk fruit sweetened.

Pre-order Anti-Stress

Pick your formula

Two lollipops. Full details on each product page.

Anti-Stress Lollipop

Calm formula

Anti-Stress

Chamomile-led calm blend, magnesium, zinc. Monk fruit sweetened.

Pre-order Anti-Stress →
Electrolyte Lollipop

Electrolyte formula

Electrolyte

Sodium, potassium, magnesium, zinc, vitamin C, B-complex. Monk fruit sweetened.

Pre-order Electrolyte →

How it works

Unwrap. Use. No sink.

Same stick format for both formulas. Different job when you reach for it.

  1. 01

    Pick the job

    Electrolyte after sweat. Anti-Stress when you need calm on the go.

  2. 02

    Unwrap one stick

    Individually wrapped. Pocket or bag. No bottle. No powder. No prep.

  3. 03

    Pre-order the 15-pack

    First run ships October. Full details and formula carousel live on each PDP.

15-packIndividually wrapped

Monk fruitNot cane sugar

OctoberFirst run ships

Two formulasElectrolyte · Anti-Stress

Sweetener

Monk fruit. Not cane sugar.

Real fruit extract. Super sweet without cane sugar, corn syrup, or sucralose.

Monk fruit with Urge lollipops

Why we exist

We got tired of treats that do nothing.

So we started with lollipops that have real formulas. Born around raves, run clubs, and community. More formats with the same idea are coming.

Fits in a pocket.

Tastes like a treat.

Has a real formula.

Unwrap. Lick. Done.

Learn more

If you want the long version.

Guides and comparisons. Shop stays on the product pages. This is for reading.

Start here

What functional lollipops are

Two jobs. Real formulas. How Urge is not empty sugar or a pill aisle product.

Read guide →

Compare

Vs sports drinks

Pocket electrolytes vs cold sweet drinks. When the stick wins.

Compare →

Compare

Vs hard candy

Same shape. Different list. Calm formula next to empty sugar.

Compare →

Trade

For stores

Opening partners, October launch path, shelf story. Inquiry only.

For stores →

Pre-order list

First to know.

Ship dates and formula notes when they matter. One email. No spam stack.

No spam.