Electrolyte
After people sweat
Portable hydration and recovery. Sodium, potassium, magnesium, zinc, vitamin C, B-complex. Monk fruit.
Staff line: “Electrolytes in a lollipop. For after you move.”
For stores
Function in a shape people already buy.
Two SKUs. Real formulas. Monk fruit. Not a candy brand. Not a pill brand. First run ships October. Opening partners get launch terms by email.
We reply by email. No public calendar. No fake wholesale cart.
01
Register line
“Functional lollipops. Real formulas. Monk fruit.” One sentence for staff.
02
Ticket
Priced above empty hard candy on purpose. Formula holds the price.
03
Two return reasons
Electrolyte after sweat. Anti-Stress when you need calm on the go.
04
October
First run is real. Pre-order is live for people. Trade is by inquiry.
The sell on the shelf
Their ingredients vs ours.
Same compare shoppers see on tasteurge.com. Put that next to sugar-only candy or a sports drink and the list does the work.
Them
Made with
Sugar, corn syrup, artificial flavor, artificial colors (Red 40, Yellow 5, Blue 1), carnauba wax.
Us
Made with
Chamomile-led calm blend, magnesium, zinc. Monk fruit sweetened.
Pocket format. Formula you can read. Not a pill aisle product.
That list is the merchandising story. Function dressed as something people already understand.
Two SKUs
What goes on the shelf
Same stick. Different jobs. Swipe every made-with the way a buyer will when they open a pack.
Anti-Stress
When you need calm on the go
Portable calm. Chamomile-led blend, magnesium, zinc. Monk fruit. Not a sweat product. Different job than Electrolyte.
Staff line: “Calm formula. Still a lollipop.”
Why buyers are saying yes
Volume, ticket, or both. What they actually care about.
Known object
Lollipop format. No “what is this?” at the register. Function people can recognize without a tutorial.
Two jobs, one brand
Two reasons to come back without two brands on the shelf. Both monk fruit sweetened.
Above the empty bin
Not a race to the bottom against sugar-only hard candy. Opening partners get first-order terms by email.
October first run
We are not pretending cases ship tomorrow. We are lining up stores for when boxes land. Consumer packs are on the site now for people who want to pre-order. Trade terms come after you write us.
- You inquire Store, city, what you need, how many you are thinking.
- We reply Omar or the team. Meet and greet times and first-order terms by email.
- Launch First run ships October. Opening partners walk in with a path we already agreed.
Launch with us
Beyond cases: meet the team, bring an idea, ask about a celebration path on your first order.
Meet and greets
Short intros around launch. You write. We set a time by email.
Requests and ideas
Sampling, events, co-ops, shelf ideas. Real ones. We read them.
First-order launch path
Celebration discount for opening partners. Numbers after we talk. Not a public coupon.
Where a functional lollipop earns a slot. Not a candy brand. Formula in a shape people already get. Match the job to the shelf.
Gyms and run shops
Lead with Electrolyte. After sweat is the whole point.
Indie and specialty grocery
Both SKUs. Two jobs next to each other on the shelf.
Gift and lifestyle
Anti-Stress often leads. Calm on the go is easy to gift.
Coffee and convenience
Both. Impulse format. Clear pack story.
Hotels and hospitality
Both. Mini amenity energy without a bottle or pill cup.
Events and pop-ups
Electrolyte when people move. Anti-Stress when they sit and stay.
More for your team: what functional lollipops are · vs sports drinks · Anti-Stress PDP · Electrolyte PDP
Write us
Store name, what you need, how to reach you. Goes to us. Keep it real.
Quick answers
When does product ship?
First run is October 2026. We plan trade around that window with you.
Can I check out cases here?
No self-serve case cart. Send an inquiry. We reply with case terms and launch path for opening partners.
What about shoppers who want packs now?
Pre-order is live: Electrolyte and Anti-Stress.
Do you take ideas seriously?
Yes. If it is useful and real, write it in. That is part of how we open launch.
What are the two SKUs?
Electrolyte after sweat. Anti-Stress when you need calm on the go. Both monk fruit sweetened.