About Urge Candies

Urge Candies is a functional candy brand making lollipops with real benefits — low-sugar and no-sugar options for families, athletes, festival-goers, and anyone who wants a treat that actually does something.

What makes Urge different

Most candy is just sugar. Urge is candy that works. Every lollipop is formulated with functional ingredients — adaptogens for stress, electrolytes for hydration — without the artificial junk found in conventional candy.

Think of it as a functional hydration and wellness tool disguised as something you actually want to eat. No mixing, no measuring, no medicine taste — just lick and go.

Products

Anti-Stress Lollipop

A low-sugar lollipop with natural adaptogens designed to take the edge off. Made for the moments when you need to calm down without checking out — at work, at home, anywhere. No artificial colors, no artificial flavors.

Electrolyte Lollipop

Sodium, potassium, and magnesium in a portable lollipop format — a functional hydration tool for workouts, travel, festivals, and everyday active life. No sports drink required. Used by athletes, festival-goers, and active families who want electrolytes that actually taste good.

Who Urge is for

• Families — parents who want better candy options for their kids, without the sugar crash or artificial ingredients
• Athletes — post-workout recovery and hydration that feels like a reward, not a chore
• Festival and rave attendees — portable hydration and stress relief that fits in a pocket
• Health-conscious adults — people who read labels and refuse to compromise on ingredients

The Urge mission

Candy should do more than taste good. Urge exists to prove that functional ingredients and great taste are not mutually exclusive — that you can have a treat that satisfies a craving and serves a purpose.

Made in the USA. Available at tasteurge.com. Read more on our blog.