Real electrolytes. Real flavor. Post-run, mid-HYROX, or whenever you need to recharge — Urge puts everything back where it belongs. No powder. No chug. Just lick and go.

You just crushed a 10K. You're two sets deep at a festival. You're keeping it sober and keeping it fun. Your kid is melting down in aisle 5. Whatever the moment, your body wants the same thing — and Urge delivers it in the format you actually want to reach for.

Potassium, sodium, magnesium, zinc, and a full B-vitamin complex. The electrolyte hit that's easy, fun, and a little bit flirty.

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