Urge Journal
Raves, run clubs, everyday rituals. Starting with lollipops.
Don't just survive the festival, dominate it. These pre-festival preparation tips focus on strategic hydration and energy so you arrive r...
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Learn how oral fixation develops from a need for comfort, not a lack of willpower. Discover mindful ways to redirect the urge without sug...
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Confused by 'natural sweeteners in candy'? We break down why some cause bloating and others don't, so you can finally pick a treat that f...
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Tired of sugary sports drinks and heavy bottles? Learn how electrolyte candy works on a cellular level to support hydration, so you can f...
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Tired of chalky powders? Electrolyte lollipops are a simple, tasty way to rehydrate and recover. Learn how to get essential minerals with...
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Wondering what to eat after swimming to beat that post-lap fatigue? You're losing more electrolytes than you think. Here's how to refuel ...
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Looking for a pre workout sweet snack that fuels you without the dreaded sugar crash? We break down how to get quick energy that lasts th...
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Stop wasting money on wellness hype. These are the 7 questions to ask before buying functional food to make sure you're getting something...
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Stop guessing at the grocery store. Our guide to reading candy labels helps you decode sugar alcohols, find clean ingredients, and finall...
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We built Urge after losing family to cancer. Our story of creating functional candy for seniors who deserve better than pills and sugary ...
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Wondering about functional candy for kids vs adults? We cut through the marketing noise to give you the real difference in ingredients, d...
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Tired of feeling heavy after your pre workout meal sweet potato? Discover why a lighter, faster-acting fuel source might be the key to av...
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